Social Media Marketing Agency Melbourne

You have amazing content. Now show it to the world. Social media marketing is today’s version of shouting from the rooftops. This is how you extend your brand reach and have meaningful conversations with your followers and prospective customers. With the right social media marketing services, you will be heard.

Social Media Marketing Services In Melbourne

You have amazing content. Now show it to the world. Social media marketing is today’s version of shouting from the rooftops. This is how you extend your brand reach and have meaningful conversations with your followers and prospective customers. So, if you want to grow your business or brand, Flexinet Technologies provides the best Social Media Services with amazing content in Melbourne.

Just like SEO Marketing, Social Media Marketing (SMM) landscape is ever changing. It takes a long time to demystify social media feed algorithms and understand their page/post ranking metrics before a new update or feature arrives with a different set of engagement metrics.

Social media marketing agency like us keeps a tab on the emerging social media marketing trends and insights. Social media platforms account for over 30% of all time spent online. The two-way communication between brands and customers is what makes social media unique and dynamic. It presents huge opportunity for businesses like your to:

  • Build brand awareness
  • Generate leads
  • Drive traffic to website
  • Increase exposure
  • Contact influencers
  • Build relationship with loyal fans/customers
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Our Approach to Social Media Marketing

Data Mining and Analytics

Analyse first and engage second is our approach. Our social media marketing strategy is backed by data and analysis. Listening to your audience and analysing their likes and preferences is the groundwork that we do before posting content on your social media profiles.

Identifying Industry Influencers

Identifying social media influencers in your niche/industry and engaging them for possible collaborative projects or discovering their best practices.

Automating and Keeping the Human Element

Some social media marketing tasks are repetitive and time consuming. Most of such tasks can be automated by online tools. We use social media marketing tools to automate tasks like tagging people and assigning relevant hashtags to social media posts.

These tools also help us utilize the saved time in engaging with people and building community. This is where the human element is needed.

Growing Audience and Engaging with Community

While a huge number of followers/fans may give an ego boost, numbers do not always translate to good engagement and legit leads. The time-tested strategy of sharing valuable and quality content on a consistent basis still works for growing engagement and community on social media platforms.

Dealing with Negative Feedback and Reviews

Social media platforms have become the preferred channel of communication with brands. Customers often leave feedback/reviews on your social profiles (Facebook, Instagram). Both positive and negative feedback are valuable for your brand.

Skilfully dealing with negative feedback forms a part of the larger social media marketing strategy.

Creating and Sharing Content

Content creation and publishing is the core of every social media strategy. There are a number of things to consider before posting, tweeting or pinning from social media channels.

A content may perform great on one social media platform and completely fail to gain any engagement on others. We use data and tools to find content – relating to keywords of our social media strategy – that is performing better on a specific network, and shape our marketing strategy accordingly.

Content creation and publishing strategy vary from industry to industry. Plus, it is audience and social media network specific.

Before creating content for different social media networks, we do a content audit of existing content. We look for posts that performed well and which did not. This process is done by exporting analytics of all networks to spreadsheets and filtering and arranging data according to the engagement metrics.

After the social media content audit, we create targeted content that:

  • Promotes products or services
  • Boosts visibility
  • Educates
  • Entertains
  • Improves customer engagement
  • Promotes contests
  • Improves brand loyalty

Competitor Analysis

If you want to stay ahead of the curve, understanding your competitor’s social media strategies is important. After a thorough competitor analysis, we list down things we can do better and differently to keep your brand ahead of your competitor.

GMB Optimization and NAP Citations

To appear in the three local business listings on the local pack aka 3-pack, an optimized Google My Business listing is imperative. An optimized GMB listing also positively influences local SERP (search engine results pages) ranking.

Our local SEO team is certified by Google itself. Our GMB optimization will ensure your business gets a place in the local pack.

Keyword Research

Keyword research is the first step before we start optimizing a website for locally searched keywords. Basically, keyword research is about finding what local keywords are important for your business and for what keywords your competitors have optimized their sites.

We utilize tools like Google Suggest and Google Keyword Planner for local keyword research.

On-Page Local SEO Optimization

Before going for Local SEO optimization, we analyze pages/posts for appropriate on-page SEO:

  • Keyword in URL
  • URL length
  • Keyword(s) in the page title and H tag
  • Keyword in first 200 words
  • Keyword in heading tags
  • Descriptive images and alt tag of images
  • Authoritative and relevant external links
  • Optimized anchor text of internal links

After a thorough on-page audit, we create/optimize service and location pages for local search keywords.

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Implementing Local Schema

Structured data markup – also called schema markup – is the knight in shining armor of SEO professionals.

Structured data helps search engines in understanding location-based information like address and phone contact information.

We implement schema.org markups such as local business and organization for your businesses.