google my business - local seoagency melbourne

Local SEO Services To Improve Your Online Visibility and Sales

Did you know 80% of local searches lead to calls or visits within 24 hours?

The clock is ticking! Today’s searchers are ready to take action fast. Ensure your business is visible and optimised for customers in your locality and convert these immediate opportunities into loyal customers.

Why Local SEO Is Important For Your Business?

  • Reach the right audience: Get discovered by customers actively seeking businesses like yours in their area.
  • Drive more local traffic: Increase website visits and footfall to your physical location.
  • Boost conversions: Turn online searches into in-store sales or calls.

Contrary to popular belief, Local SEO isn’t a quick fix. Consistent effort and investment are crucial for long-term success. Neglecting Local SEO can cost you dearly in missed customer walk-ins and lost revenue.

Ready to unlock the power of local search? Contact us today and let our team help you dominate local search and get more local customers to your physical store.

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Dominate Local Search Engine Results in Melbourne

Take control of your online presence and attract nearby customers with these steps:

  • Plan for local events: Show your community involvement and attract potential customers
  • Encourage customer reviews: Positive reviews build trust and boost your search ranking
  • Submit to relevant store directories: Increase your visibility across various platforms

Don’t let managing local SEO become a burden! We can take the hassle out of the process, ensuring high search rankings for services related to your business in hyperlocal space.

Here's How Our Local SEO Works

  • Consistent NAP across all listings: We ensure your Name, Address, and Phone number (NAP) are accurate and consistent across all online directories, including your website, enhancing discoverability.
  • Optimised Google My Business listing: We optimise your Google My Business listing with relevant keywords, photos, and descriptions, increasing visibility in local search results.
  • Targeted local search engine optimisation: We leverage local keywords, specific to your business, services, industry and location, to attract customers actively searching for businesses near them.
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Our Approach to Local SEO

By and large, our tested and proven techniques of increasing local traffic and leads using Local SEO are based on four parameters:

  • Optimizing Google My Business (GMB) listing and building NAP (business name, address, and phone number) citations. Finding and fixing any NAP inconsistency
  • Keyword research for finding queries with local intent
  • Optimizing contact page, service pages, landing pages, and homepage for local keywords
  • Implementing local schema

Our Local SEO Workflow

Before we begin our Local SEO marketing campaign, we ask for the following dataset from the local business owner:
  • Business NAP (business name, address, and phone number) for each location (if applicable)
  • Hours of operation for each location(if applicable)
  • Google My Business page URL for all locations(if applicable)
  • Existing and desired GMB categories
  • Access to Google My Business and Google Search Console
  • Access to CMS dashboard (if applicable)
  • List of social media profiles
  • High-quality images of office location(s)
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GMB Optimization and NAP Citations

To appear in the three local business listings on the local pack aka 3-pack, an optimized Google My Business listing is imperative. An optimized GMB listing also positively influences local SERP (search engine results pages) ranking.

Our local SEO team is certified by Google itself. Our GMB optimization will ensure your business gets a place in the local pack.

Keyword Research

Keyword research is the first step before we start optimizing a website for locally searched keywords. Basically, keyword research is about finding what local keywords are important for your business and for what keywords your competitors have optimized their sites.

We utilize tools like Google Suggest and Google Keyword Planner for local keyword research.

On-Page Local SEO Optimization

Before going for Local SEO optimization, we analyze pages/posts for appropriate on-page SEO:

  • Keyword in URL
  • URL length
  • Keyword(s) in the page title and H tag
  • Keyword in first 200 words
  • Keyword in heading tags
  • Descriptive images and alt tag of images
  • Authoritative and relevant external links
  • Optimized anchor text of internal links

After a thorough on-page audit, we create/optimize service and location pages for local search keywords.

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Implementing Local Schema

Structured data markup – also called schema markup – is the knight in shining armor of SEO professionals.

Structured data helps search engines in understanding location-based information like address and phone contact information.

We implement schema.org markups such as local business and organization for your businesses.