Trusted SEO services in Melbourne, Victoria
As they say, the proof is in the pudding, we are an SEO agency in Melbourne with a proven track record of achieving deliverables in a given time frame. Want guaranteed qualified traffic and leads? Try out our SEO services in Melbourne.
Unlock your online potential: Explore our SEO services!
SEO services involve a range of strategies and activities offered by an SEO agency to improve a website’s visibility and rankings on search engine results pages (SERPs). Here are SEO services we offer:
SEO Audits
Assessing a website's current SEO performance, identifying strengths and weaknesses, and recommending strategies for improvement.
Competitive analysis
Analysing competitors' SEO strategies and performance to identify opportunities and develop a competitive SEO strategy.
Keyword research
Identifying relevant keywords and phrases that users are likely to search for in relation to your business or industry.
On-page optimization
Optimizing individual web pages to improve their relevance and visibility for target keywords. This includes optimizing meta tags, headings, content, and internal linking structure.
Content creation and optimization
Developing high-quality, engaging content that satisfies user intent and incorporates targeted keywords naturally.
Technical SEO
Optimizing technical aspects of a website to improve its crawlability, indexability, and overall performance. This includes optimizing site speed, mobile-friendliness, URL structure, and fixing technical errors.
Link building
Acquiring high-quality backlinks from authoritative and relevant websites to improve a website's authority and credibility.
Local SEO
Optimizing a website to appear prominently in local search results, especially for businesses targeting local customers.
Monitoring and reporting
Tracking key performance metrics such as keyword rankings, organic traffic, backlink profile, and providing regular reports to clients on SEO performance.
How can our SEO services contribute to the growth of your business profits?
Our SEO optimization services can contribute to the growth of your business’s profits by improving your website’s visibility and rankings on search engine results pages (SERPs). This increased visibility can lead to higher organic traffic, more qualified leads, and ultimately, greater conversion rates. By attracting more potential customers to your website and optimizing it to better meet their needs, we can help you achieve higher sales and revenue, thus driving the growth of your bottom line.
- Increased organic traffic
- Higher incoming leads/sales
- Higher conversion rates
- Improved brand visibility and authority
- Cost-effectiveness
- Long-term sustainability
- Competitive advantage
What can you expect from SEO?
From SEO, you can expect improved visibility for your website on search engine results pages (SERPs), higher keyword rankings, increased organic traffic, enhanced brand awareness, better user experience, higher conversion rates, and a competitive edge in your industry. SEO efforts can also lead to long-term sustainable growth and a strong online presence for your business or organization.
SEO is the number one way to tell Google and you target audience that your site is the most relevant for a search query, making your brand visible at the start of the customer journey. However, SEO takes time to show results, it’s no magic wand that can deliver results overnight. If an SEO agency promises you to deliver quick results through SEO, make sure to ask them the right questions about the methods they follow. Such agencies often follow ‘black hat SEO’ techniques that can lead to long-term repercussions such penalties from search engines, removal from search results, damage to reputation, loss of traffic and revenue, etc.
How does SEO work?
SEO works by optimizing various elements of a website to improve its visibility in search engine(s) and relevance for specific search queries. SEO involves following steps:
Keyword research
SEO begins with identifying the keywords and phrases that users are likely to use when searching for information related to your website's content or offerings.
Technical SEO
Technical aspects of a website, such as site speed, mobile-friendliness, crawlability, and indexability, also impact its search engine rankings. Technical SEO aims to optimize these elements to ensure smooth website performance and accessibility for both users and search engine bots.
Content creation and optimization
Creating high-quality, relevant content that addresses the needs and interests of your target audience is crucial for SEO. Content optimization involves incorporating targeted keywords naturally within the content while ensuring it provides value to users.
User experience optimization
Search engines prioritize websites that provide a positive user experience. Factors such as site usability, navigation, and engagement metrics (e.g., bounce rate, time on site) indirectly impact SEO performance.
On-page optimization
This involves optimizing the content, HTML code, and structure of individual web pages to make them more attractive to search engines. This includes elements such as meta tags, headings, URL structure, and keyword placement.
Analytics and monitoring
This involves tracking performance using tools like Google Analytics and Google Search Console of traffic, user behavior, and site performance. This gives us data about our SEO efforts and hints about adjusting our SEO strategies based on performance metrics and changes in search engine algorithms.
Link building
Earning high-quality backlinks from reputable websites is an important aspect of off-page SEO. Backlinks serve as a vote of confidence for your website's authority and relevance, influencing its rankings in search results.
Continuous optimization
SEO is an ongoing process that requires monitoring performance metrics and analysing data to identify areas for improvement. This includes tracking keyword rankings, organic traffic, user behaviour, etc., to refine SEO strategies.
Best SEO services in Melbourne
As they say, the proof is in the pudding, we are an established SEO agency in Melbourne with a proven track record of achieving deliverables in a given time frame.
Rather than wasting our time and energy on every niche-related keyword, we plan and focus our strategy on the keywords that actually generate leads and bring actual customers to our clients.
After in-depth keyword research, we quote you only the business-impacting keywords that will result in a positive return on investment (ROI) within a clear timeline.
We offer comprehensive digital marketing and SEO services that are focused on achieving deliverables through data analysis and the latest SEO techniques. We have been in the digital and SEO marketing domain for eight years.
Work with a team of SEO experts that will:
- Discover your business goals and opportunities
- Craft a strategy to improve Google visibility and website traffic
- Convert website traffic to leads and sales
How much do SEO services cost?
Our SEO services start at $1,500 per month and may go up to $5,000 per month, depending on the size of the project we undertake.
The cost of SEO services varies widely depending on various factors such as the scope of work, the complexity of the project, and the competitiveness of the industry. Here are some common pricing models and cost ranges for SEO services:
Monthly retainer: Our SEO agency in Melbourne offers monthly retainer packages where our clients pay a fixed fee each month for ongoing SEO services. Monthly retainer fees vary widely depending on the services included and the size of the project but typically range from $1500 to $5,000 or more per month.
Custom pricing: In many cases, we offer custom pricing tailored to the specific needs and goals of the client. Custom pricing allows for flexibility and ensures that clients only pay for the services they need.
Our approach to SEO marketing
Website Design and Structure
We follow the best practices while developing and structuring a website. Sleek design, aesthetically appealing color schemes, and clear layout have become essential for a good user experience and achieving high conversion rates. Our design and layout practices are geared toward giving the best user experience.
Meaningful Content
Content is king in the digital marketing domain and it will remain so regardless of pesky Google core updates. Content that serves user queries in the best possible way is the basic blueprint for our content creation team.
Authority Backlinks
The number and quality of referring domains and backlinks is an important factor for high search engine rankings. Our approach in the backlink building process follows Google webmaster guidelines. We never indulge in spammy or link buying schemes.
Tracking
Tracking the progress of a digital marketing or SEO campaign is essential to determine how well our SEO strategies are working. At Flexinet, we track our progress through Google flagship tools like Google Search Console and Google Analytics.
How do I know which type of SEO services I need?
Determining which type of SEO services you need depends on several factors, including your website’s current state, your business goals, your budget, and your knowledge in SEO. Here are some steps to help you identify the type of SEO service that best fits your needs:
Evaluate your current website for SEO: Start by evaluating your website’s current SEO performance. Are you already implementing some SEO strategies, or are you starting from scratch? Identify any strengths or weaknesses in your current SEO efforts.
Define your goals: Clarify your objectives for implementing SEO. Are you looking to increase website traffic, improve search engine rankings, generate leads, boost online sales, or enhance brand visibility? Understanding your goals will help you prioritize the SEO services that align with your objectives.
Consider your budget: Determine how much you’re willing to invest in SEO services. Your budget will influence the type and scope of services you can afford. Remember that SEO is an ongoing process, so consider both short-term and long-term budget allocations.
Research service providers: Research and compare different SEO service providers, including freelancers and agencies. Look for providers with experience and expertise in your industry or niche. Consider their track record, client testimonials, and case studies to gauge their credibility and reliability.
Consultation and analysis: We offer free website audit to assess your needs and provide recommendations. Take advantage of these opportunities to discuss your goals and get expert advice on the most suitable SEO strategies for your business.
What is our SEO service process?
1. Keyword research
Keyword research is a fundamental step in any SEO strategy. It involves discovering the terms and phrases that your target audience uses when searching for information, products, or services related to your business.
To conduct an effective keyword research that delivers results to you, we use Keyword research tools, analyze competitors, organize and prioritize keywords and then plan content strategy accordingly.
2. Competitor analysis
After performing a tech audit, we identify and validate your top competitors and go for an in-depth competitor analysis. We understand and brainstorm their best practices, backlink profile, and content quality to structure our SEO strategy as per the competitor analysis.
3. Website technical audit
Tech audit starts with identifying usual suspects like sitemap issues, indexing issues, crawling errors, coverage issues, redirect loops, SSL issues, and using the “site:” operator to find pages in Google index.
Then we go under the hood and check for mobile-friendliness, canonical errors, Google web vitals page loading scores, and 404 pages. In our final phase of the technical SEO audit, we use SEO tools to find pages with no/poor title tags, meta descriptions, and header tags. We also analyse URL structure, crawl depth and duplicate title tags and meta descriptions for better rankings.
4. On-page SEO
We identify basic on-page SEO issues using SEO tools, but fixing optimization issues on individual pages and posts to earn relevant traffic takes a lot of time and effort as it can’t be done with an SEO tool. Our SEO workflow includes following steps:
- Including keyword in the page/post URL
- Keeping target URLs as short as possible
- Front-loading keyword in the page/post title
- Including keyword in the first paragraph
- Including target keyword in heading tags (H1-H4)
- Optimizing images (file name and alt tag)
- Keyword-optimized internal linking
5. Link building
Apart from natural links that quality content generates, we devise tactics and implement a strategy to build quality and relevant backlinks. Though a link building strategy varies from project to project, we normally follow a standard procedure which includes:
- Outreach and guest posting
- Broken (404) link building
- Blog comments
- Forum participation
- Contribution on Q&A sites like Reddit and Quora
6. Monitoring and analytics
Use tools like Google Analytics and Search Console to constantly monitor performance and track key metrics to stay informed about how keywords are fairing in search engines.
How do I choose an SEO agency in Melbourne?
Choosing the right SEO agency is crucial for the success of your online presence. Here are some steps to help you select the best SEO agency in Melbourne for your needs:
Define your goals: Clearly define your SEO goals and objectives. Whether you want to increase website traffic, improve search engine rankings, or boost online sales, having specific goals will help you find a service provider that aligns with your needs.
Assess your budget: Determine how much you’re willing to invest in SEO services. Consider both short-term and long-term budget allocations, and look for service providers whose pricing fits within your budget.
Do your research: Research and compile a list of potential SEO agencies in Melbourne. You can start by searching online, asking for recommendations from colleagues or industry peers.
Check their reputation: Look for reviews, testimonials, and case studies from past clients to gauge the reputation and credibility of each service provider. Pay attention to any red flags or negative feedback, and consider reaching out to past clients for references if possible.
Evaluate their expertise and experience: Assess the expertise and experience of each service provider in your industry or niche. Look for providers who have a proven track record of success and specialize in the specific services you need.
Understand their approach: Schedule a meeting with a potential service provider to discuss their approach to SEO. Ask about their strategies, techniques, and tactics, and make sure they align with your goals and values. Avoid agencies who promise guaranteed results or use unethical (black hat) tactics that could harm your website’s reputation.
Reporting and communication: Inquire about the agency’s reporting process and communication frequency. Choose an agency that provides regular updates and transparent reporting on the progress of your SEO campaign.
Consider compatibility: Consider the compatibility and rapport between you and the agency. Choose an SEO agency that communicates effectively, listens to your needs, and is responsive to your questions and concerns.
Start with a pilot project: Consider starting with a pilot project before committing to a long-term association. This allows you to assess the agency’s performance and compatibility before making a larger investment.
